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Branding ChefBurger

Premium Hamburgers by Eurofrits

Branding and packaging ChefBurger

 

Eurofrits, a major player in frozen foods, challenged us to present a new strategy, design and deployment of their new premium hamburgers line, with distributors and catering professionals as the target. In order to add value, the briefing laid out clearly the aspiration of elegance and neat design in order to dress up the packaging and this new brand.

 

The first step was to find a memorable name that could be blended with a powerful image in order to highlight the desired attributes for ChefBurger, the name finally selected. A balance was sought using a torn typography and very descriptive illustrations.

 

 

 

 

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A key element was arriving at impacting images, and so a photo shoot was arranged. Sparks literally flew.

 

 

 

 

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With black as a base and a vibrant palette unravelling the different products, we developed a line that allowed them all to share the spotlight.

 

 

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These simple executions enabled good legibility from every angle, allowing a fast and intuitive recognition.

 

 

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To round it all off, a set of explanatory pieces was developed, including catalogues and technical sheets for the sales force. You may find occasionally other pieces in its web, eurofrits.com, such as banners and promotional videos like the one above on this page.

 

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