FACEBOOK APP WELEDA
For the revamp of the new line of oils, we suggested a Facebook app to gather all the information regarding oils, along with a questionnaire in which each woman could determine the best suited oil according to her preferences and habits. In order to reinforce the message about the qualities of the products, illustrations were animated to produce a video, increasing the interaction with users as well. The simple questionnaire classified women into types, which in turn lead to a type of oil that could be shared in social networks and cause virality. As an incentive, 5 product sets were given away in a draw. The initiative was completed with a campaign in Facebook Ads and Google Adwords.