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Design Passionata

Beauty Party Passionata

Design Passionistas Promotion

 

Passionata selected our agency with their goals laid out very clearly: to attract young female customers; spread their new image along with the concept The Passionistas; and to reward its Top 50 retailers with a novel promotional campaign to increase their turnover.

 

For all that we could count on the recently appointed brand ambassador, Valerie Van der Graaf, a great asset when you intend to use a fun, young and colourful tone. The campaign gave the opportunity to enjoy a beauty party with 3 friends. Much in line with what we´ve seen in Sex and the City, cocktails run along the styling workshops, with plenty of perfumes, make up and beauty tips floating in the air. Who can deny that is the perfect plan for girls? At the same time, it provided a perfect setting for acquainting Passionata.

 

 

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In parallel there was a commitment to increase sales in the Top 10, El Corte Inglés by enhancing the brand visibility.

 

An online platform was deployed to enable participants in the lucky draw to check the results, along with a campaign in social media to raise awareness of the promotion.

 

 

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