Ir arriba

Facebook Application

Outreach campaign La Roche-Posay

Facebook Application La Roche-Posay

 

 

Facebook Application to share selfies as part of an online campaign for La Roche-Posay.

 

La Roche-Posay presents their new outreach campaign, of which the online leg carries our signature. We have produced a Facebook App with which users may share a selfie in support of oncology patients. Support how? For every 1,000 selfies uploaded in the social network, La Roche-Posay sends one patient to its thermal bath spa in France to find some relief in their treatment. You share, we share.

 

 

02_App-Facebook-LRP-OK-4

 

 

02_App-Facebook-LRP-OK-0

 

 

iPhone6-LRP

 

 

 

To round the initiative off, we developed a microsite with all the information regarding the promo such as videos of the bath spa in France or the making of the photo shooting sessions of the first promo participants. It was also intended to generate traffic at point of sale by means of considerable discounts and enable the geolocalization of nearby pharmacies and other participating outlets.

 

01_iFramme-LRP-Landing-Page

MacBook-Pro-LRP

Share

SEE MORE PROJECTS