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Multibrand advertising

Pernod Ricard Brasil World Cup 2014

Multibrand advertising Brasil 2014

 

Pernod Ricard wanted elegant, eye-catching graphics, adding value to their peak summer period. Our proposal was to give away a football-themed glass decorated with the national team colours, to be given away with the purchase of a bottle of liquor.

 

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Aside from the graphic identity, a photo shoot was arranged to make the promotion more real and attractive.

 

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The campaign was deployed into numerous retail add-ons: stoppers, linear fronts, banners, isles, floor vinyls, floor cubes, self-mounting furniture, metal furniture.

 

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To push enthusiasm further, the campaign was adapted locally by joining celebrations with the local festivities.

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