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Restaurant Packaging

Packaging Yelmo & Heinz

Restaurant packaging design at Yelmo

 

Joint packaging and communication partnership between Yelmo Cines and Heinz.

 

This project resulted from an agreement between Yelmo Cines & Heinz to create a joint hot dog packaging and communication in order to promote dining and ketchup consumption in each restaurant of the cinema theatre chain.

 

Most would agree just how risky a task like eating a hot dog in the dark can be. Squirting ketchup out of it inside a cinema hall may definitely earn us a nomination for best action clip, but apologising with our mouths full will not win any best script prize or help us make new friends along the way.

Troquel

 

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Therefore the importance of designing a packaging and image to make the whole ketchup experience, shall we say, more cinematic but less of a show. A joint adventure with Heinz.

 

The aim was to make dining easier and remind cinema-goers just how important ketchup is in a hot dog, setting aside possible complications like the ones we´ve mentioned. And so this packaging was developed, making eating easier and safer. In terms of image there weren´t complications given that the respective brand manuals were easy to follow. The tricky part was to maximise the functionality of the die cutting, testing each step of the way.

 

 

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Aside from the packaging, we developed the image to advertise at Yelmo Cinemas bars and blended it with the existing image for their Hot Dogs Menu and the American Menu.

 

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In the end the main goal was achieved: not to compete with the show on the screen.

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