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Euromaster spot cinema

50 Shades of Grey

 

Dedicated spot for cinema premiere

 

Euromaster created an animated spot solely for the airing in cinema of the film 50 Shades of Grey. The aim was to get closer to the female customer base, so often ignored in this market. But beyond that, the premiere of 50 Shades of Grey provided a golden opportunity for a head-on tackle on the target, and so we created an ad-hoc spot. The hook, a 15€ discount and a free check-up with the cinema ticket. And this is the result.

 

 

 

 

 

This strategy of creating dedicated spots for films has worked well for the brand. You may see more examples on our Vimeo channel.

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