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TV Spot Euromaster F1

Marc Gené TV advertisement

Spot Euromaster Formula 1

 

Euromaster was aiming for greater brand recognition. Marc Gené was picked as a prescriptor because of his role as Ferrari test driver and TV guest commentator. The campaign went along the lines of “Tyres need Experts”, a two-way reference to the brand and the prescriptor. The script created the Expert persona, with a tone very much in line with F1 followers.

 

A full media campaign accompanied the TV airplay: radio and online targeted to F1 followers.

 

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