Visual Identity Nai&Mai
This would be one of these projects enjoyed to its fullest. The challenge was to create an entire visual identity from scratch. Complete freedom where the only guidelines were to nourish the artisan side of the business, and to sway it with a slight troublemaker feel. This was the result…
To be later taken to stationery applying the style, the quality and all the love intrinsic to the company´s philosophy.
In order to warm things up we generated intrigue in social media with impacting images of extraordinary models, giving us time to get the website ready: nai & mai
…which was finally set in orbit web
Its design responds to the laid-back free spirit of their creators, whom we are pleased to introduce to you right here.
For the first collection we blended a mushy feeling with The Stooges rock feeling. Thus the title “I wanna be your dog”.